creativity
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attention
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commercial growth
Our vision:
The marketing landscape is changing radically!!!
General marketing has changed because less and less print advertising is used, trade shows are no longer what they used to be and have even been canceled because of Covid. The mobile phone is the new TV and TV has become the background radio. This means that the large mastodons in the business world can no longer excel through exhibition stands with a value of hundreds of thousands of euros or through awfully expensive TV commercials and that smaller companies could not even sell their products. Their time has come….
MANIAK MISSION:
The time of small to medium-sized businesses has arrived… for relatively little money one can stand among the greats of the earth…
There are new rules online: the game has changed.
You can either invest tons of money to push your content and “advertisement” or “sponsored” will always be listed above your content anyway. Or you can excel in creativity and ensure that your content is so interesting that it takes on a life of its own and people start showing, liking, and sharing it organically in droves, with the result that you no longer pay to be at the top but that you are catapulted there by your own creativity… In other words, stand out MANIACALLY is the message !!!
Online marketing:
Consumer search patterns are changing, and Google is no longer the main way of searching, though it is still a starting place, but before contacting a company, the consumer goes in search of information, testimonials, opinions of others and nowadays even to influencers who explain, on behalf of companies, what a product does or what needs they meet.
The natural aversion to gather information from sellers you contact after a Google search is long past. For smaller products and services, a bypass is used; most people order directly online, and the seller is out of the loop… we were already slowly but surely moving in this direction, but Covid has accelerated it without pity for people and the economy.
In addition, we can no longer hide the growing power of social media and people are increasingly looking to meet their needs on, Instagram, Facebook etc., and like shopping centers or shopping streets, they each have their own way of targeting audiences… thus you will be able to reach young audiences on TikTok, older audiences on Facebook and professionals on Linkedin (this is not a general rule but more like a trend, because every social network for young people is eventually taken over by those older and replaced by a new network, and ultimately marketers follow the crowd)
MANIAK MISSION:
Whatever path you take, most of the content you see is linked to YouTube in one way or another, because video is a fantastic medium… in addition, it has become the norm for us, and we read much less than before.
For example… take a restaurant; you arrive in an unknown city. You search the internet for a restaurant and get a list with several options… but there is one with a promotional video that allows you to view the atmosphere, the food, and the general trend of the restaurant, and the manager has been smart enough to show his kitchen and excellent hygiene, accompanied by nice music to allow you to feel the atmosphere in his restaurant… unlike another restaurant that does announce its website and lists its menu, but where you do not know what to expect. Not a difficult choice, right?
This for the people who are looking…
But there is more….
Most people do not usually just go to social media to find something: the main purpose of social media is entertainment. Let us look at what is going on in the world and especially in your immediate surroundings … we know perfectly what our loved ones do, eat, think, experience, because this interests us … we do not care about where a complete stranger is during the weekend, but where our loved ones are is interesting….
As a company, you must compete with the cousin who is on a boat ride with his children in the caves of Han, the daughter who eats a filet mignon in a top restaurant… Or even more difficult: the neighbor’s daughter taking her first steps… and last but not least, what does my ex’s new partner look like… the bastard…
You catch my drift: to be able to overcome this, you will have to come up with something very extravagant. And coincidentally, our specialty is to work with you to find just such a MANIACAL idea … It does not have to take a lot of effort and it is not about the number of pixels that it was filmed in or with which expensive camera, but it is about how interesting it is … it should blow you away with emotion …
“We serve you fresh fish first and, in the meantime, we teach you how to fish.”
We help you with the first content and if you are interested, we help you on your way to producing future maniacal content… we teach you the skills to convert your creativity into content.
